Production, Market and Audience

Production

In a production team there is a researcher that finds out information that can benefit the production of a film or a program. The researcher finds out about production location and also the cost and finical work.

Market

Market research consists of advertising and advertising placement, product market where it allows people to easily buy and sell products and also competition. In market research if you wanted to start a new radio station you'd have a lot of competition with other radio stations on the market, so you have to find out whats on the market so you can bring something out that is new and different.


Audience

Audience research is where you get data on a certain thing you want to find out how many people like or dislike something so you can then change it so more people will then like it. you can also do this by questionnaires, audience profiling and consumer attitudes.

Qualitative and Quantitative Research

Qualitative Research
Qualitative research produces information on people opinions, views and preferences about something. This is important in the media as it helps find out what individuals or groups of people think and feel about a particular media product. The way they would get this information would be questionnaire's, interviews, observations and focus groups. They start questions with what,who,why,when and how, this is so it gives the person responding chance to give there opinion. This is the best research for media organisations as they get to know what you like and what you dont like.

Quantitative Research
Quantitative research produces information and data that is measurable and quantifiable. The data generated from quantitative research can usually be represented numerically and is often presented in tables, charts and diagrams. A majority of secondary research is quantitative research as its charts and graphs. An example on Quantitative research in the media is ratings.

Secondary Research

Secondary research occurs when a project requires a summary or collection of existing data. As opposed to data collected directly from respondents or "research subjects" for the express purposes of a project, secondary sources already exist.

The sources in the secondary research are books,websites, news reports and other peoples work.  Some resources are not reliable as there other peoples own work and always not true.

If you want to research something about how many people read a certain magazines you would use secondary research to get figures.

Heres an example of  secondary research from the National Readership Survey. This can also be primary research and quantitative research. This type of information shows how many men and woman read the magazine and how many in different in the classess read the magazines. This gives you more information about the thing you are looking for.

Primary Research

Primary research is where you obtain new information using techniques like interviews (one to one), questionnaire's( survey a large group of people) and focus groups (or an audience panel), creating your own information instead of someone else's work.
You could use closed questions that are easy to answer, such as gender,age,occupation etc.. Closed questions are often answered with 'Yes' 'No' or 'Don't Know' or with tick boxes. You can present your results in the form of graphs,charts and diagrams. This limits in terms of the potential answers that can be given.
Open questions are where you can ask for a more personal response, provide qualitative information that can give more meaningful insights. They often start with; what,why,when,how,who. This gives your more information about the audience. Allow the person answering to give their own views and opinions on the subject.

When you using primary research you don't have to worry about copyright issues because the work is in your own results and words.