Primary Research

Primary research is where you obtain new information using techniques like interviews (one to one), questionnaire's( survey a large group of people) and focus groups (or an audience panel), creating your own information instead of someone else's work.
You could use closed questions that are easy to answer, such as gender,age,occupation etc.. Closed questions are often answered with 'Yes' 'No' or 'Don't Know' or with tick boxes. You can present your results in the form of graphs,charts and diagrams. This limits in terms of the potential answers that can be given.
Open questions are where you can ask for a more personal response, provide qualitative information that can give more meaningful insights. They often start with; what,why,when,how,who. This gives your more information about the audience. Allow the person answering to give their own views and opinions on the subject.

When you using primary research you don't have to worry about copyright issues because the work is in your own results and words.