Case Study

If I wanted to make a new TV show for children  would have to do a lot of research before making the show.

Primary Research

Before making the TV show I would have to gather a group of people who the show is aimed at to ask them questions like; What would you like to see in a new pprogramme? What type of show would you like to watch? Animation/Cartoon, Educational, Art&Craft.

To find out more information I would create a Qquestionnaire and send it to children around the age of my target audience. This would help me get more of an understanding of what children around that age would want to see on a TV show and what they like about the shows they watch now.
The questions i would ask are:

• What's your favourite TV show?
• What do you like about the shows you watch?
• What do you enjoy about the show?
• Are you male or female?

I would also include multi-choice questions like;

• What do you like most about the show?

The ccharacters? The story? What they make? Learning new things?

• What attracts you to the show?

The colours? Presenter?

• Whats your favourite type of tv show?

Animation/Cartoon? Educational? Arts&Crafts?

• How old are you?

3-4? 4-5? 5-6? 7+?



Secondary Research

To get even more information I would do some secondary research, i would do this by looking at TV ratings to find out what children's TV shows are popular know, this would help me by telling me who I would be ccompeting with and what I would need to do for my show to be successful and to stand out from the rest.


Quantitative Research

The qquestionnaires would help with quantitative research as the results from them will help with knowing how many people liked one thing and that would show me how popular certain things are in a show and what makes the show popular and fun to watch.


Qualitative Research

Focus groups with the target audience help with qqualitative research as it will give you a more understanding about what the audience like and what they don't like about TV shows, and this will help you when you come to make a show as it will tell you what you need to put in to make it better and what to leave out.


Audience Research

Finding out about the audience is important research as it shows you their age, who they are, what gender they are and what TV shows they like. This helps when making a show so you know what gender prefers what type of show and what age group likes certain types of shows.


Market Research

For market research you would have to go out and find out what other programmes are on the market and what you would be ccompeting with. Also you would find out what shows are on around the time slot yours will be on. You will find out if they will be cartoons, educational or arts&craft. You will also need to find out if the programme you want to make will be financially viable to make and if the audience will actually like it.

Production Research

For production research i would have to find actors that would suit my production, also i would have to find a sutiable location for my tv show to be filmed at. If i was doing a educational tv show i would also look more into it.