Case Study

If I wanted to make a new TV show for children  would have to do a lot of research before making the show.

Primary Research

Before making the TV show I would have to gather a group of people who the show is aimed at to ask them questions like; What would you like to see in a new pprogramme? What type of show would you like to watch? Animation/Cartoon, Educational, Art&Craft.

To find out more information I would create a Qquestionnaire and send it to children around the age of my target audience. This would help me get more of an understanding of what children around that age would want to see on a TV show and what they like about the shows they watch now.
The questions i would ask are:

• What's your favourite TV show?
• What do you like about the shows you watch?
• What do you enjoy about the show?
• Are you male or female?

I would also include multi-choice questions like;

• What do you like most about the show?

The ccharacters? The story? What they make? Learning new things?

• What attracts you to the show?

The colours? Presenter?

• Whats your favourite type of tv show?

Animation/Cartoon? Educational? Arts&Crafts?

• How old are you?

3-4? 4-5? 5-6? 7+?



Secondary Research

To get even more information I would do some secondary research, i would do this by looking at TV ratings to find out what children's TV shows are popular know, this would help me by telling me who I would be ccompeting with and what I would need to do for my show to be successful and to stand out from the rest.


Quantitative Research

The qquestionnaires would help with quantitative research as the results from them will help with knowing how many people liked one thing and that would show me how popular certain things are in a show and what makes the show popular and fun to watch.


Qualitative Research

Focus groups with the target audience help with qqualitative research as it will give you a more understanding about what the audience like and what they don't like about TV shows, and this will help you when you come to make a show as it will tell you what you need to put in to make it better and what to leave out.


Audience Research

Finding out about the audience is important research as it shows you their age, who they are, what gender they are and what TV shows they like. This helps when making a show so you know what gender prefers what type of show and what age group likes certain types of shows.


Market Research

For market research you would have to go out and find out what other programmes are on the market and what you would be ccompeting with. Also you would find out what shows are on around the time slot yours will be on. You will find out if they will be cartoons, educational or arts&craft. You will also need to find out if the programme you want to make will be financially viable to make and if the audience will actually like it.

Production Research

For production research i would have to find actors that would suit my production, also i would have to find a sutiable location for my tv show to be filmed at. If i was doing a educational tv show i would also look more into it.

Production, Market and Audience

Production

In a production team there is a researcher that finds out information that can benefit the production of a film or a program. The researcher finds out about production location and also the cost and finical work.

Market

Market research consists of advertising and advertising placement, product market where it allows people to easily buy and sell products and also competition. In market research if you wanted to start a new radio station you'd have a lot of competition with other radio stations on the market, so you have to find out whats on the market so you can bring something out that is new and different.


Audience

Audience research is where you get data on a certain thing you want to find out how many people like or dislike something so you can then change it so more people will then like it. you can also do this by questionnaires, audience profiling and consumer attitudes.

Qualitative and Quantitative Research

Qualitative Research
Qualitative research produces information on people opinions, views and preferences about something. This is important in the media as it helps find out what individuals or groups of people think and feel about a particular media product. The way they would get this information would be questionnaire's, interviews, observations and focus groups. They start questions with what,who,why,when and how, this is so it gives the person responding chance to give there opinion. This is the best research for media organisations as they get to know what you like and what you dont like.

Quantitative Research
Quantitative research produces information and data that is measurable and quantifiable. The data generated from quantitative research can usually be represented numerically and is often presented in tables, charts and diagrams. A majority of secondary research is quantitative research as its charts and graphs. An example on Quantitative research in the media is ratings.

Secondary Research

Secondary research occurs when a project requires a summary or collection of existing data. As opposed to data collected directly from respondents or "research subjects" for the express purposes of a project, secondary sources already exist.

The sources in the secondary research are books,websites, news reports and other peoples work.  Some resources are not reliable as there other peoples own work and always not true.

If you want to research something about how many people read a certain magazines you would use secondary research to get figures.

Heres an example of  secondary research from the National Readership Survey. This can also be primary research and quantitative research. This type of information shows how many men and woman read the magazine and how many in different in the classess read the magazines. This gives you more information about the thing you are looking for.

Primary Research

Primary research is where you obtain new information using techniques like interviews (one to one), questionnaire's( survey a large group of people) and focus groups (or an audience panel), creating your own information instead of someone else's work.
You could use closed questions that are easy to answer, such as gender,age,occupation etc.. Closed questions are often answered with 'Yes' 'No' or 'Don't Know' or with tick boxes. You can present your results in the form of graphs,charts and diagrams. This limits in terms of the potential answers that can be given.
Open questions are where you can ask for a more personal response, provide qualitative information that can give more meaningful insights. They often start with; what,why,when,how,who. This gives your more information about the audience. Allow the person answering to give their own views and opinions on the subject.

When you using primary research you don't have to worry about copyright issues because the work is in your own results and words.